The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their streams. This move comes as the service disclosed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that almost a tenth of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that many people like content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the ability to increase or decrease of that, based on their own choices,” commented a spokesperson.
AI on the Platform
The service shared that there are presently over a billion videos on its network identified as artificially created. In total, over 100 m pieces of content are submitted to the service every day, making AI content a limited part of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI content they view by using the topic control feature in the app and selecting “AI-generated content”. Additional categories that are already be modified under the filter cover news, fashion, aesthetics, and movement.
Platform Guidelines
Its guidelines oblige content makers to tag convincing artificially created content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its terms of service.
Additionally, the app will henceforth attach an AI-generated watermark to content made using its built-in AI features, or identified by an cross-platform project for spotting AI-generated material. This measure is designed to stop users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million AI literacy fund for professionals and groups to produce informative material about ethical AI use. This initiative will support charitable organizations specializing in teaching computer science.
Content Safety Approach
TikTok has defended its safety measures, during discussion over proposals to make redundant hundreds of content moderators in the UK. The company is set to reduce 439 jobs in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A senior executive stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content prior to it gets reviewed by humans. The company reported a significant reduction in explicit and harmful content seen by safety staff over the previous year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
