The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

T menace of ultra-processed foods (UPFs) is an international crisis. While their use is particularly high in the west, forming the majority of the typical food intake in places such as the United Kingdom and United States, for example, UPFs are replacing fresh food in diets on every continent.

Recently, a comprehensive global study on the health threats of UPFs was issued. It alerted that such foods are subjecting millions of people to long-term harm, and demanded immediate measures. Earlier this year, an international child welfare organization revealed that more children around the world were overweight than malnourished for the first time, as junk food overwhelms diets, with the most dramatic increases in less affluent regions.

A noted nutrition professor, a scholar in the field of nourishment science at the University of São Paulo, and one of the analysis's writers, says that profit-driven corporations, not individual choices, are fueling the transformation in dietary behavior.

For parents, it can seem as if the complete dietary environment is undermining them. “On occasion it feels like we have zero control over what we are serving on our kid’s plate,” says one mother from South Asia. We spoke to her and four other parents from around the world on the expanding hurdles and annoyances of ensuring a healthy diet in the time of manufactured foods.

In Nepal: Battling a Child's Desire for Packaged Snacks

Raising a child in Nepal today often feels like trying to swim against the current, especially when it comes to food. I cook at home as much as I can, but the second my daughter steps outside, she is bombarded with brightly packaged snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and bottled fruit beverages – products intensively promoted to children. Just one pizza commercial on TV is all it takes for her to ask, “Are we getting pizza today?”

Even the academic atmosphere reinforces unhealthy habits. Her cafeteria serves flavored drink every Tuesday, which she eagerly awaits. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a chip shop right outside her school gate.

On certain occasions it feels like the complete dietary landscape is opposing parents who are just striving to raise fit youngsters.

As someone associated with the a national health coalition and spearheading a project called Promoting Healthy Foods in Schools, I comprehend this issue profoundly. Yet even with my knowledge, keeping my young child healthy is incredibly difficult.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a nutritional framework that encourages and fosters unhealthy eating.

And the data shows clearly what parents in my situation are facing. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and a substantial portion were already drinking sweetened beverages.

These figures are reflected in what I see every day. Research conducted in the region where I live reported that 18.6% of schoolchildren were carrying excess weight and 7.1% were clinically overweight, figures directly linked with the surge in unhealthy snacking and increasingly inactive lifestyles. Further research showed that many youngsters of the country eat candy or processed savoury foods on a regular basis, and this habitual eating is associated with high levels of oral health problems.

This nation urgently needs more robust regulations, improved educational settings and stricter marketing regulations. Before that happens, families will continue engaging in an ongoing struggle against junk food – a single cookie pack at a time.

In St. Vincent: The Shift from Local Produce to Processed Meals

My circumstances is a bit different as I was compelled to move from an island in our chain of islands that was devastated by a severe cyclone last year. But it is also part of the harsh truth that is affecting parents in a region that is experiencing the most severe impacts of climate change.

“Conditions definitely deteriorates if a hurricane or volcanic eruption destroys most of your vegetation.”

Prior to the storm, as a dietary educator, I was deeply concerned about the increasing proliferation of fast food restaurants. Nowadays, even community markets are participating in the shift of a country once characterized by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, packed with artificial ingredients, is the choice.

But the condition definitely worsens if a hurricane or geological event wipes out most of your vegetation. Unprocessed ingredients becomes hard to find and prohibitively costly, so it is exceptionally hard to get your kids to have a proper diet.

In spite of having a steady job I flinch at food prices now and have often resorted to selecting from items such as legumes and pulses and protein sources when feeding my four children. Offering reduced portions or diminished quantities have also become part of the recovery survival methods.

Also it is very easy when you are managing a stressful occupation with parenting, and rushing around in the morning, to just give the children a small amount of cash to buy snacks at school. Unfortunately, most campus food stalls only offer highly packaged treats and carbonated beverages. The consequence of these difficulties, I fear, is an rise in the already alarming levels of lifestyle diseases such as type 2 diabetes and high blood pressure.

The Allure of Fast Food in Uganda

The logo of a major fried chicken chain stands prominently at the entrance of a commercial complex in a Kampala neighbourhood, challenging you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never traveled past the borders of Uganda. They certainly don’t know about the past financial depression that led the founder to start one of the first global eatery brands. All they know is that the famous acronym represent all things modern.

Throughout commercial complexes and all local bazaars, there is fast food for any income level. As one of the pricier selections, the fried chicken chain is considered a treat. It is the place local households go to mark birthdays and baptisms. It is the children’s reward when they get a favorable grades. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people pack takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from morning meals to burgers.

It is the weekend, and I am only {half-listening|

Sharon Moore
Sharon Moore

A passionate writer and urban enthusiast with a keen eye for city trends and cultural shifts.